57th Street (Rubber Center). 1930. Lithograph. Flint 26. 14 3/4 x 7 1/2 (sheet 15 7/8 x 11 3/8). Edition 40, #12 . A rich tonal impression printed by George C.Miller on the full sheet of 'BFK' (Rives) wove paper. Provenance: Graphics International, Washington, D.C. Signed, dated and numbered in pencil. Price upon request. Available housed in a silver and gold modernist style frame.
In 1911, the U.S. Rubber Company, a major tire company needing a presence in this automobile center, bought a plot at the southeast corner of 58th Street and Broadway and commissioned as architects Carrere & Hastings, then just finishing their monumental building for the New York Public Library on Fifth Avenue at 42nd Street. In 1912, they built a 20-story headquarters for the U.S. Rubber Company at 1790 Broadway, at 58th Street, at a time when the automobile was beginning to exert a powerful influence on American society.
Located on Broadway, along the section known as "Automobile Row," the U.S. Rubber Company Building was one of the most prominent and important of the many automobile-related structures concentrated here.
The two lowest floors originally provided retail space for the company's subsidiary, the United States Tire Company, while U.S. Rubber occupied eight of the office stories.
Designed by the prominent architectural firm Carrere & Hastings, this office building features delicately-carved marble facades crowned by a broad copper cornice. The design, which continues around both the Broadway and 58th Street facades, features a distinctive rounded corner and vertically-grouped windows with metal spandrels and thin, continuous piers.
In this building, as in their other works, Carrere and Hastings used their training at the French Ecole des Beaux Arts to create an impressive design for a tall building where the skeleton construction is expressed by the thin stone veneer which is obviously non-weight-bearing.
Designated landmark status on December 19, 2000.
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